according to a list on Uconn small business it had two locations Torrington & Wallingford. I think Star's eventually went out of business in part due to that their signs were continually animated, the signs letters and stars flashed on-and-off in sequence, and probably consumed a lot of electricity, plus when some of the lights burnt out or malfunctioned(which did happen often) the maintaintance must of cost a lot.Ī little more info about Star's chain: The frequently named Nu-Stars was a small business it's full name was Nu-Stars Inc. That building dated to at least the mid-to-late 60's so it's not that hard to imagine that this building had a similar sign installation since it was reportedly closed in 1970. I've actually shopped in a Star's location in Torrington (now a BJ's) which was named under the Nu-Star's moniker (according to a price tag)and I vividly remember that their sign was installed on the roof of the building, it was red letters spelling out "S-T-A-R-S" with multi-colored stylized stars(smaller stars within lager stars) surrounding it. I notice how short and wide the building looks from far away which was probably because the design of the building was focused on making the sign on top more eyecatching. Star's/Nu-Stars discount department stores buildings are the types of buildings where you won't find a labelscar,because they installed their signage on top of the building(like Zayre did). Factor that into an overall uninvitingly doomed and degenerating landscape and you're up against the current situation. Today, the location is more or less a testiment to poor location versus a sunken socio-economic consumer and collapsed retail plane dominated by big box survivors of the post-millennium. But it's got a history, maybe one that has shifted demographics over the years into a servant of scrap and alternative retailers, auto centers, government and commerce businesses nearby.Īpart from the town’s otherwise richer population on the other ends, this shopping district tends to cater more towards lower-eschelons may it be lower-income or minority ethnic groups of the neighboring Hartford and Elmwood. Within the lesser glamourous sectors of West Hartford, often referred as being more apart of the suburb Elmwood and bordered on the southern end of Hartford, amidst a rustic industrial landscape of the Southern tier of the town, this is an area less traveled by most anyone looking to shop.
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